Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of increasing a website’s ranking in results when users search for certain keywords in search engines like Google or Bing. When a website’s rankings improve, it leads to more search traffic to the website with the potential of converting them to customers. This is good for business !
For example, an Occupational Health clinic would want to rank first when a potential customer searches for the phrase “Occupational Health” in Google.
By helping businesses rank higher in search results, we help you grow !
Before we can begin optimization, we need to figure out what keywords to optimize for. We can do a really good job with ranking, but if it is not for the right keywords, then we will not be able to achieve our business objectives. That makes Keyword Analysis the most important aspect of SEO. The keywords that we rank for should be related to the content on our web pages. These keywords should also be what users are searching for, when they are looking for a product or service similar to yours.
Every month we review the progress made so far with respect to your keywords and their rankings (often called SERP rankings where SERP stands for Search Engine Results Page). We promote transparency and with these monthly reports you get nothing less. The reports are customized for your needs and we will track rankings and SERP results for the search engines you want, and in the locations most relevant to your business. You can expect your SEO progress report to be delivered to your mailbox every month.
In order to achieve effective optimization for the entire website, each individual webpage has to be optimized. On-Page SEO refers to the science of optimizing both the content of the webpage as well as the metadata, with a goal that the webpage should rank high in search results from relevant keywords. It is extremely important to create good content because in the end that is what prompted the user to do the search in the first place. Metadata include the page Title tag, URL, Meta description, and image metadata like Alt text.
We identify your competitors early on in the process. We compare your business with that of your competitors. We try to figure out your competitors online and digital strategy. For example, we will look at the keywords that your competitors website rank for. We will also report on how your competitors rank for your keywords. This allows us to benchmark early on where you stand compared to your competitors and what is the gap between where we are and where we want to be.